Rooted in Culture. Driven by Impact.
About Jummar: A Saudi PR & Communications Consultancy
Jummar is a Saudi public relations and communications consultancy based in Riyadh, and the Kingdom’s local partner of PROI Worldwide. We build and execute strategies rooted in authenticity, cultural depth, and a steady commitment to our clients’ success, helping leaders, organizations, and brands influence audiences and stakeholders in Saudi Arabia and beyond.
Our Story
Who We Are
Jummar is a Saudi public relations and communications consultancy based in Riyadh. Since its launch in 2021, Jummar has worked with organizations, entities, leaders, and brands that need communication rooted in Saudi culture, not merely translated into it.
Our work is driven by a deep understanding of local culture, media, social context, and stakeholder expectations. We believe effective communication should speak to local audiences in their own language and cultural context, while carrying Saudi values, identity, and ambition to the wider world.
This is how we help clients build trust, strengthen reputation, manage visibility, and communicate with clarity in a fast-moving Saudi market.
Jummar is the Saudi partner of PROI Worldwide, one of the world’s leading partnerships of independent PR and communications firms.
Through PROI, Jummar connects clients to international communications expertise while delivering strategy and execution through a senior team on the ground in Riyadh.
PROI includes around 90 independent PR and communications companies across nearly 165 cities in 60 countries. For our clients, this means local fluency, international reach, and global standards delivered with Saudi market understanding.
- Culturally Grounded: every strategy starts from genuine Saudi market, audience, and stakeholder insight.
- Impact-Driven: our work is designed to help clients influence audiences, strengthen reputation, and support business or institutional goals.
- Research-Led: we use research, monitoring, stakeholder mapping, content analysis, and opinion insight to guide better communication decisions.
- Senior Counsel: experienced consultants lead the work from strategy and advisory to media, content, monitoring, and reputation.
- Integrated: planning, media relations, stakeholder communication, content, digital presence, monitoring, and crisis management work together.
- Bilingual by Design: Arabic and English communications are developed for the audience each message is meant to reach.
What We Do
Our Services
Jummar provides integrated public relations and communications services for organizations, entities, leaders, and brands across Saudi Arabia. Each service is designed to support clearer communication, stronger reputation, and more effective stakeholder influence.
Strategic Planning
Communication strategies built on research, stakeholder mapping, audience insight, cultural context, and clear messaging.
Communications Consulting
Senior communications counsel that helps organizations make better decisions, manage priorities, and communicate with confidence.
Stakeholder Engagement
Structured communication with the audiences, partners, decision-makers, communities, and institutions that matter to your organization.
Internal Communications
Internal communication programs that align teams, strengthen culture, and help employees understand organizational direction.
Content, Narratives & Messaging
Clear narratives, messages, speeches, statements, and communication content that express your organization’s position with consistency and depth.
Reputation & Crisis Management
Reputation-building, issue management, crisis preparedness, and response strategies that protect trust when it matters most.
Media & Influencer Relations
Media relations, press releases, journalist outreach, influencer relations, media briefings, and relationships with the right voices and outlets.
Media Training
Practical media training for spokespeople, executives, and communication teams preparing for interviews, statements, panels, and public appearances.
CSR Programs
Corporate social responsibility communication programs that connect organizational purpose with meaningful community impact.
Media Events
Planning and communication support for press conferences, media roundtables, briefings, launches, announcements, and public-facing events.
Monitoring & Analysis
Media monitoring, social listening, coverage tracking, sentiment analysis, reporting, and insight that help organizations understand the conversation around them.
Communication Guides, Systems & Policies
Communication manuals, governance systems, policies, workflows, approval processes, and practical tools that support consistent communication.
Public Affairs & Government Communications
Public affairs and government communication support for organizations engaging with public institutions, policy environments, and national stakeholders.
Media Opinion Polls
Media-focused opinion polling and audience research that help organizations understand perceptions, attitudes, and communication opportunities.
Content Analysis
Analysis of media content, campaign messaging, public narratives, and communication patterns to identify themes, risks, and opportunities.
Digital Presence
Digital communication support that strengthens how organizations appear, speak, and engage across digital platforms.
Organizations We Work With
Jummar has worked with leading organizations, entities, and brands across Saudi Arabia, including:
Jummar is the Saudi partner of PROI Worldwide, a global alliance that includes around 90 independent PR and communications companies across nearly 165 cities in 60 countries.
Let’s Build Your Reputation Together
Talk to a senior consultant about your communications goals and how Jummar can help you communicate with clarity, cultural depth, and impact across Saudi Arabia.